Better Business (GE) (4版)

 

寫書不容易,出版一本書更是要花費許多心力。讓我們一起向這些偉大的作者、譯者與編輯,致上最高的敬意。 一本好書,不僅內容豐富精彩,文筆生動流暢、深入淺出地具有高可讀性,在讀過後還有一種「讚嘆」的感覺,讓你對世界的認識又提升了一層。 整理了幾本書值得你一看

  New to this Edition
  
  Emphasize key topics in business


  1. “The List” feature has been updated with new ones where appropriate that reflect current market trends, with a focus on selecting topics that appeal to students.

  2. Boxed features have been added in many chapters with topics such as Keurig’s monopolistic market presence, Patagonia’s corporate responsibility, Augmented Reality, Hard Lessons on Social Media, Dove’s Real Beauty advertising campaign, and Advertising and child obesity.

  3. All of the end-of-chapter materials have been reviewed and modified. 25% of these materials include the most recent events and trends in the business environment. The fourth edition of Better Business provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.

  Keep your course current and relevant

  1. Social Media Coverage. One of the most significant shifts in the business environment since the first edition is the explosive growth of social media in all parts of business. The fourth edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

  2. All of the time-sensitive material has been updated. Stories and examples from the previous editions that have continued to evolve have been updated and placed in the most current context. Timely examples have replaced older material, continuing to give Better Business an up-to-date feel that resonates with students.

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  本書中涵蓋的國家包含了:法國(含巴黎在內的20餘個城市)、英國(含倫敦在內的20餘個城市)、荷比盧(阿姆斯特丹等21張地圖)、德國(柏林在內的約30張地圖)、瑞士(16張地圖)、奧地利.匈牙利.捷克(計18張地圖)、義大利(約20餘張地圖)、西班牙(20張地圖)。

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